main / 02 — branding

BRANDING

Branding concepts, some of which later reached production; those live in the cases chapter as separate case studies. Spaces, merch, packaging and a photobooth or two.

coca-cola kzconcepts → production77 pieces

Branded spaces

stages · activations · retail
Recycle Studio “plastic in art” branded exhibition stand
Coke Studio festival main stage lit in Coca-Cola red
Coke Studio crowd bathed in red stage light
Coca-Cola branded retail corridor concept
Red Coca-Cola branded office interior
Coca-Cola pop-up retail booth concept
Branded lounge interior with red Coca-Cola furniture
Coca-Cola Christmas caravan truck rendering
Coca-Cola bus-stop retail signage in a shopping mall
Coca-Cola escalator branding wrap in a mall
Coke Studio branded stand with red panels
Coke Studio activation wall with festival visuals
Inflatable red Coke Studio entrance arch
Coca-Cola branded street food truck
Coca-Cola branded totem pillar in a mall atrium
Red Coca-Cola arcade game standee
EURO football goal net stacked with Coca-Cola cans
Coca-Cola × EURO football goal installation

Merch & apparel

tote bags · tees · caps · umbrellas
Black tote bag with a red Coca-Cola graphic print
Line-up of red Coca-Cola branded hoodies
Coca-Cola t-shirt mock-ups in black and white
Team members in red Coca-Cola branded overalls
Folded red Coca-Cola caps
Red Coca-Cola cap and cooler bag
Red plaid Coca-Cola picnic blanket
Rolled red Coca-Cola fleece blanket
Streetwear look — model in red Coca-Cola dungarees
Streetwear look — models in green and pink sets
Nowruz festive key visual with a Coca-Cola ornament
Branded white paper parasol, open
Branded white paper parasol, closed

Packaging, print & photobooth

gifts · gratitude letters · *photobooth
Red Coca-Cola wristband coaster held in hand
Letter of gratitude — volunteer certificate in red
Letter of gratitude certificate, alternate layout
Colourful branded gift-box display wall
Open red Coke gift box
Red Coca-Cola paper shopping bag
Red Coke Studio branded box
Small red Coca-Cola gift box
Orange gift box carrying a branded key visual
Photographed red Coca-Cola gift box
Red patterned Coca-Cola gift box
Red gift box with patterned insert cards
Folded printed Coca-Cola cards and packaging
Coca-Cola caravan truck keychain charm
Miniature Coca-Cola truck keychain
Black branded merch flat-lay — wallet and hoodie
Coca-Cola × EURO 2024 branded folder
Festival lanyard credentials for the Coke Studio team
Photobooth photo strips from the activation
Carousel-shaped Coca-Cola photobooth structure

Fanta × Fuse Tea

cups · neon · shelf life
Two Fanta cups — orange and lemon
Models in Fanta bucket hats and tees
Fanta t-shirts in white and red
Fanta t-shirts in white and blue
Yellow Fanta umbrella with lemon-shaped poufs
Fanta Lemonade branded fridges
Fanta yellow neon light booth
Fanta neon bottle light sculpture
Fanta Bar activation counter
Fanta balloon activation on location
Fanta Pomegranate promo flyer in hand
Fuse Tea branded vending machine
Pink Fuse Tea branded bag
Fuse Tea roll-up banner
Fuse Tea watermelon key visual
Fuse Tea bottle key visual
Fuse Tea green shelf danglers
Sprite sticker-sheet artwork

Shelf life

pos · coolers · shelf-stoppers
Red Coca-Cola POS cube display with bottle
Milka chocolate floor standee
Coca-Cola shelf banner strips
Purple chocolate promo standee with showtimes
Red Coca-Cola cooler box
Milka chocolate shelf-display render
Branded beverage shelf in-store
Empty red Coca-Cola retail shelving unit
next chapter — 03 video concept →